Paid advertising is an incredibly effective way to generate leads for your business. When combined with organic content, it creates a lead machine that practically prints money.
However, figuring out your online persona can be challenging. You need to entertain, inspire, and educate your audience before they become customers.
Here are five businesses that are absolutely killing it on Instagram and TikTok—and how you can copy their blueprint.
1.) Cy Fy Home Inspections
Who: Cy Porter is a home inspector in Arizona who has gone viral on social media. His videos gained popularity when he started documenting poor construction quality in new homes, calling out builders and contractors for unsafe or subpar work.
In addition to exposing poor workmanship, Cy has helped clients secure warranties on issues like faulty floors, roofs, bathrooms, and windows.
Outcome: Cy has stated that he is booked out three months in advance thanks to his viral videos. This free marketing has significantly boosted his income.
His Blueprint: Focus on your customers’ frustrations. By championing their concerns and giving them a voice against powerful companies, you can build trust and loyalty.
1.) Amalfi Jets
Who: Amalfi Jets is a private jet charter company with a standout product: the Amalfi Jet Card. This card allows business owners to prepay for flight time without the need to own a private plane.
Their social media content includes recorded phone calls with wealthy clients, often showcasing their unique or bizarre requests. They also share business tips and insights into running a company catering to such a niche market.
Outcome: Amalfi Jets revealed in one video that they receive around 90 leads daily from social media.
Their Blueprint: Show clients your day-to-day operations. Educating and entertaining your audience by offering a behind-the-scenes look at your business can make your brand relatable and engaging.
3.) Doctor Miami
Who: Doctor Miami is a well-known plastic surgeon based in Miami, Florida.
His social media presence skyrocketed when he hired a social media manager who helped him create entertaining skits using trending audio.
Outcome: By consistently posting engaging content, Doctor Miami built a reputable brand that gets shared widely and attracts significant new business.
His Blueprint: Leverage popular trends to connect with your audience. If content creation isn’t your strong suit, hire someone with a talent for making captivating and shareable videos.
4.) HYDRO NYC
Who: Hydro NYC is a plumber in New York City who has gone viral by sharing time-lapse videos of his work, along with narrations of bizarre encounters with clients.
He also posts examples of poor workmanship from other contractors and showcases how he fixes these issues, highlighting his expertise.
Outcome: Hydro NYC has expressed that his videos have directly brought him new clients and boosted his business.
His Blueprint: Entertain viewers by showcasing your work and your unique approach. Demonstrate what sets you apart from competitors to establish trust and credibility.
5.) RYSE Supplements
Who: Noel Deyzel is a bodybuilder who used his Instagram fame to launch a supplement brand, Ryse.
His content includes workout skits and motivational posts, where he often acts as a mentor or “father figure” to his audience. Although this is an eCommerce brand, it’s worth mentioning due to its impressive organic growth.
Outcome: Noel has grown Ryse into a multi-million-dollar brand entirely through organic content and a relatable online persona.
His Blueprint: Entertain your audience while building a personal connection. Relatability and authenticity can drive engagement and loyalty.
These five businesses demonstrate the incredible power of organic content on social media. Whether you’re a home inspector, a private jet company, or a supplement brand, the principles remain the same: create engaging, relatable, and value-packed content that resonates with your audience.
By following their blueprints—focusing on storytelling, showcasing day-to-day operations, leveraging trends, and connecting with your audience—you can build a loyal following and generate free leads for your business.
Remember, social media success doesn’t happen overnight. Be consistent, experiment with different content styles, and most importantly, stay authentic to your brand. The results can be transformative, turning your business into the next social media sensation.
Now it’s your turn—what’s your strategy for going viral?
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